Fame has its flipsides too! First- a continuous effort required to stay on top and second- increasingly high number of competitors surreptitiously trying to encash on your brand. So what does one do to counter these threats? Simple! Be your original self and continuously innovate! This is precisely what the best known wine in the world does, and the regulatory body known as Comité Interprofessionnel du Vin de Champagne (CIVC) rather proactively ensures so!
CIVC was initially formed in 1935 by the
name ‘Chalons Committee’ (Chalons is a small city that is the capital of Champagne-Ardenne district) with an aim to harmonise
dealings between vine growers and the
négociants (merchants) in the Champagne region. Over the years, the
organisational structure of this committee saw changes and it evolved in the
present form in 1941. The principal activities of CIVC relate to technical and
commercial support to the Champagne producers as also to zealously defend the
Champagne brand against wrongful, illegal or unauthorised use in many countries.
It goes without saying that thus far it has done an enviable job of it !
(Click on the photos to enlarge)
So when we arrived at the lively yet business like street
in Epernay, the Maison de la Champagne
greeted us with its chic demeanour silently containing the bubbly vivacity as
would a Champagne bottle- and the Ambassador of Champagne to India, Mr Rajiv Singhal (in the photo alongside) led our delegation from the front. We were escorted to
a vast and naturally illuminated hall replete with tables that had all the
requisites of wine tasting. But before the tasting expedition, it was the crisp and informative presentation
by Monsieur Philippe Wibrotte, Responsable des Relations Publique at CIVC, that opened
our eyes about how over the years, Champagne
has withstood the vagaries of brand
infringements, tough production years, and increasing market competition- all the while managing to stand tall and inimitable! The ubiquitous role of CIVC in the complete
Champagne lifecycle- from Research and Development to Growing, Bottling, Shipping, Marketing, Retailing and Customer Contact, was
also highlighted .
Following this was a guided wine tasting conducted by CIVC's
Oenologue Chargée de Communication, Madame Violaine de Caffarelli. The focus of the tasting was to highlight
various aspects of terroir (soil type and micro climate), peculiarities of aperitif and gourmet wines, as also
different winemaking philosophies of producers. The sequence of tasting
was intelligently chosen so as to bring out the typicalities of grapes
that go into the making of Champagne. The experience was poetically fluid and delightful as under :
Paul Goerg, Blanc de Blancs
Paul Goerg is a cooperative located in Vertus (one of the
highest Premier Cru villages of Champagne) and is named after a Mayor of the
town in late 19th century, who did yeoman service to the vineyards of the
region. Situated in Cotes des Blancs
region famous for its Chardonnay grapes, 85 % of vineyards here are Premier Cru
and the wines are produced in different styles owing to the diverse terroirs
within the region.
Tasting Notes.
A classic refreshing Chardonnay with wonderful complexity. The wine was limpid and pale gold in colour, with aromas of dried fruits and bread. The continuous bead of plentiful bubbles that formed an intense ring on top, made for a mesmerizing sight . The palate was creamy with complex flavours of prunes, figs, honey and nuts. I could not help but nod in affirmation when Madame Caffarelli
pronounced it a good aperitif wine.
Mailly Grand Cru, Blanc de Noirs
What started as a
collective bounceback effort by growers after the markets crash in 1929, went
on to become one of the best known cooperatives located entirely in a Grand Cru
region in the heart of Montagne de Reims. The Mailly estate is famed for its
Pinot Noir dominant wines though Chardonnay is also cultivated in around 25% of
its 70 hectares vineyards and used in some of its wines. We tasted this 100%
Pinot Noir and the experience was nothing short of delightful!
Tasting Notes
An intense antique gold colour with a subtle rouge tint. Earthy
and nutty nose with aromas of ripe berries, and some floral notes. On the
palate, it was steely yet soothing,followed by a long finish.
This wine was highlighted as a food wine and here too, we were in agreement
owing to its lingering presence in the mouth.
Ruinart Brut, 50% each Pinot Noir and Chardonnay.
The oldest Champagne house (established in 1729) that
distributes its wines through very few outlets,is amongst the
connoisseurs’ favourite the world over. The house is presently owned by the
luxury goods conglomerate Louis Vuitton
Moet Hennessey (LVMH). True to its ancient history, the Ruinart bottle is
modelled on the original 18th century champagne bottle.
Tasting Notes :
A brilliant straw yellow colour with gold reflections. A fruity
and nutty nose complemented with yeasty aromas. The palate was full
bodied with refreshing acidity, good structure and flavours of red apples and
ripe peaches. An excellent gourmet wine but also good as aperitif.
A Lunch Fit for Kings
We couldn’t have had it better CIVC ! Merci! Au Revoir très bientôt!
P.S. Will upload more pictures on this post soon! So checkout the blog again after a couple of days!
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